automatically endorse everything. After all, I have to protect
the value of the brand. My endorsement has to mean something.
For example, I would never endorse the base monitor that Dell
Computers ships with their systems. According to this entry
in their November, 2003 catalog, the monitor has a screen size
of just .27 milimeters, and the dot pitch (the distance between
screen pixels) is 17 inches. This means you'd need over a million
monitors to make a single dot!