So you walk into a motel or a dorm room, a frozen bagel in your hand, and you want to warm it up. So you head to what really looks like a microwave oven, and are ready to put your bagel in, when suddenly you see the brand name:
Will it heat your bagel? Or keep it cool?
Licensable Bear™ Microwave Ovens: just less confusing.
Then your aunt lends you her cabin, and you decide to throw a party there. You buy a case of your favorite root beer (Licensable Bear™ Root Beer, perhaps) and head for what looks like a nice big new refrigerator. But then you see the logo on it:
Will it make your root beer nicely cold? Or will it make it boil?
Licensable Bear™ Refrigerators: just less confusing.