The fine Swedish folks at Ikea ought to have licensed me for their line of lamps. “Licensable Bear™ Lamp” would be a perfectly fine name. But instead, they picked a different name. Not.

No, that isn’t me being sarcastic. That’s what they named it. “Not.” This is both negative and confusing. “Here, this is Not, a lamp!” “If it’s not a lamp, then what is it?” And so forth.

Really, they picked a great name. Not. (That time, I was being sarcastic.)