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lamp

     
 

The fine Swedish folks at Ikea ought to have licensed me for their line of lamps. “Licensable Bearâ„¢ Lamp” would be a perfectly fine name. But instead, they picked a different name. Not.

No, that isn’t me being sarcastic. That’s what they named it. “Not.” This is both negative and confusing. “Here, this is Not, a lamp!” “If it’s not a lamp, then what is it?” And so forth.

Really, they picked a great name. Not. (That time, I was being sarcastic.)

 
 
 

PRODUCTS THEY SHOULD'VE LICENSED ME FOR:

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